A Frontier Firm is an organization that has advanced to the third phase of AI transformation, where AI becomes the operational engine of the business. In this phase, humans empower AI to take on more responsibilities, allowing agents to execute tasks that were traditionally handled by knowledge workers. This shift involves reimagining how work is structured and executed, with a focus on collaboration between humans and AI agents.

AI tools such as Microsoft 365 Copilot help sales teams by automating repetitive administrative tasks, allowing sellers to focus more on customer engagement. For instance, one sales team reported a 9.4% increase in revenue per person and a 20% increase in deals closed after implementing Copilot. Additionally, tools like Sales Chat streamline access to critical information, enabling sellers to prepare for meetings more efficiently.

Organizations often worry about the potential risks of AI, such as making mistakes or providing incorrect information. However, it's important to recognize that we accept similar risks with human employees. The real risk lies in inaction, as companies that hesitate to adopt AI may fall behind competitors who are already reimagining their operations. A step-by-step approach to testing AI in low-risk areas can help mitigate concerns while unlocking new opportunities.